When it comes to ethics and professional responsibility, CFP^® professionals are held to the highest of standards. They are obliged to uphold the principles of integrity, objectivity, competence, fairness, confidentiality, professionalism and diligence as outlined in CFP Board’s Code of Ethics. The Rules of Conduct require CFP^® professionals to put your interests ahead of their own at all times and to provide their financial planning services as a “fiduciary”—acting in the best interest of their financial planning clients. CFP^® professionals are subject to CFP Board sanctions if they violate these standards.

Source: CFP Board of Standards, Inc.; Consumer Guide to Financial Planning