About Leeway Planning

"Financial planning" is an ongoing process
because change is the only constant.


How it works

  • We discuss the area of your financial plan that has your attention
  • You partner with a CERTIFIED FINANCIAL PLANNER™ professional when you want to
  • We use the financial planning process to define and help accomplish goals



  • Why Leeway Planning?

    Leeway Planning's guiding philosophy is “Process Over Outcomes.”

    In other words, it’s best to avoid “putting the cart before the horse.”

    By prioritizing effective systems and processes, favorable outcomes tend to naturally produce themselves.

    On the other hand, dialing in on a preferred outcome without understanding which activities to prioritize can result in more frequent and/or more painful headaches.

    Picture yourself attempting to play sports when you desperately need glasses. You literally won’t see the outcomes you might prefer. Things change when you can see clearly with the help of corrective lenses!

    Adopting an hourly fee model is the best way to ensure that Leeway Planning “eats its own cooking,” even though the hourly model is far less popular than other fee models out there today.

    I firmly believe the hourly model is ultimately the best option for a client, and will only continue to pick up steam moving forward.

    By billing on an hourly basis, an even flow of value between client and planner is naturally maintained. Let’s examine from a few perspectives.

    From the client perspective:

    If value is no longer being received, the client is free to cut ties, and the invoices stop. This allows the client to remain in the driver’s seat, which is exactly where they belong, anyway.

    By being compensated for their time, knowledge and experience, any incentive the planner might have for steering a client in a particular direction that potentially competes with what is in the client’s best interest is materially limited, if not eliminated entirely.

    From the planner perspective:

    With the client remaining in their rightful position, they are likely more invested in the process. This is a good thing in and of itself! It could also reverse the trend of clients choosing not to implement sound advice and maintaining status quo to their detriment.

    Better client outcomes lead to a greater sense of fulfillment for the planner.

    From a mutual perspective:

    An arrangement that requires the constant flow of value between client and planner ensures that each side of the table keeps the other side accountable. The client and planner each understand that there is an incentive to deliver value, otherwise there’s no need for an invoice.

    Adopting this process promotes efficiency and a relationship that is mutually beneficial.

  • How do clients pay?

    Clients receive an invoice on the following Monday for work completed during the current week at an agreed-upon rate prior to moving forward.

    The typical rate is between $200 and $400 per hour based on case complexity.

    The rate will be applied in 15-minute increments in favor of the client.

    Using the easy-access AdvicePay Client Portal, clients enter their own financial information, approve payments, and make any account changes throughout the course of an agreement.

    Payments are processed via ACH, debit card, or credit card (MasterCard, Visa, American Express, Discover).

    The implementation of recommendations may lead to additional costs. If the recommendations are implemented with the help of Cody L. Ward, all costs will be thoroughly discussed. Implementation responsibilities will be discussed and reviewed as needed.

    Clients are under no obligation to implement recommendations.


    Each office of The Lincoln Investment Companies has its own fee schedule. Therefore, the cost for similar services by another office may be higher or lower than the fee schedule shown here. Fees may also vary with complexity of the case or the scope of the services provided. If you choose to implement your financial plan through us, the financial professional will act as agent for the broker-dealer, Lincoln Investment and/or agent for any insurance company with whom the financial professional may affiliate. Security recommendations will be limited to products offered by the broker-dealer. Although you always have the ability to purchase security products through other brokers or dealers, the fee schedule for our services has been structured with the understanding that our clients will implement financial product recommendation through our firm.
  • What are the key areas of your financial plan?

    There are 6 key areas of your financial plan:

    1. Your numbers: The quantitative data organized in a way that helps you understand your financial circumstances.
    2. Estate Planning: The strategies that allow you to know what happens with your finances if/when you aren't able to decide for yourself.
    3. Risk Management: How you address the risks that pose the greatest threats to your financial success.
    4. Saving & Investing: The strategies that help you grow and protect assets that have been earmarked for certain goals
    5. Tax Planning: Your approach to paying a tax liability that isn't more than it should be.
    6. Financial Purpose: The philosophies that fuel the strategies in each key area